![]() That way we display the trigger when the user is most likely to need to restart. So with this knowledge we decided to display the trigger when the user turns to the BBC channel. ![]() We also found that usage increases when we hit a so-called ‘schedule conflict’ - in other words where programmes don’t end at the traditional on-the-hour or half-past-the-hour junctures.įor example when the Great British Bake Off finished on Channel 4 and Doctor Foster on BBC One had started 15 minutes ago - we saw a huge peak in our audience launching BBC iPlayer to restart it. We found that our audiences tend to restart a programme at different times of the day and for different programmes, but the peaks were usually a few minutes into a programme. When asked, users who hadn’t used our connected services before were delighted when we showed them the feature and said that it would be a key driver for using BBC iPlayer on their TV. And we have made this as seamless as possible through the press of one button, the green colour button on the remote control. Whilst this feature is already available via Red Button+ and the BBC iPlayer app, we felt that it could be given more prominence by providing it where the audience needs it most: when they change channels.
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